Speak it, keep it
Record a memory in the seconds after it happens — no typing, no forms. The original audio is preserved alongside every story it becomes.
Our first product
Fledgling
In development for iOS
Kids say remarkable things exactly once. Fledgling lets parents capture those moments by voice, in the moment — then turns them into narrated, illustrated storybooks the whole family can return to.
Moments become stories
Fledgling transforms what you said into a gently written, narrated storybook — each child with their own growing library.
Memory finds you
"On this day" brings moments back a year later, and an annual book export turns each year into something you can hold.
Fledgling is being built by a parent who kept reaching for a tool like this and couldn't find one. It will be available on the App Store. For early access or questions, write to hello@mwsoftwarellc.com.
The studio
Small by intention, built to last.
MW Software LLC is a one-person software studio in New Jersey, founded in 2026 after two decades of building and shipping software professionally.
We make consumer apps the way good tools used to be made: one product at a time, owned end to end, supported by the person who built them. No growth-at-all-costs, no dark patterns, no selling what users trust us with.
Fledgling is the first product. It won't be the last.
- Private by default Family memories belong to families. We don't sell or share user data.
- Made to keep Your recordings and stories are yours — exportable, always.
- Answered by a human Support email goes to the founder. Every message gets read.
Say hello.
Questions, early access, press, or partnership — one inbox reaches the founder directly.